Certification
-
With 8-years experiences in corporate marketing, media project management across diverse industries, including BenQ, Microsoft, Samsung, Yahoo, Delta, Synology, Ministry of Economic Affairs, TAITRA, ...
-
Corporate product marketing experience of global digital marketing to develop inbound/outbound marketing strategy and materials.
-
Local media experience in various projects, curations, events management of Bnext media group, also achieved the team MVP for two times.
-
8年以上企業行銷及媒體領域專案管理及執行經驗，協助企業產品行銷、媒體溝通策略。任職及合作企業包含明基電通、台灣微軟、台灣三星、台灣雅虎、台達電子、群暉科技; 經濟部、外貿協會、中小企業處…
-
現任明基電通整合行銷傳播中心產品行銷企劃，協助企業全球產品定位、行銷策略，及全球inbound/outbound 溝通素材。
-
曾任數位時代專案管理，善於掌握議題及團隊合作，具備獨立精準的專案策劃能力，兩次獲得部門年度MVP肯定。
Letsee Media Technology Co., Ltd.
Broadcast satellite business in China with e-commerce and T2O service.
E-commerce project assistant manager [ July 2015 to present]
1. Responsible for Taiwan cross-border E-commerce and China distributor e-commerce business.
2. China regional content marketing: Wechat Official account content planning.
3. Own media product's brand positioning and marketing planning.
4. Promotion planning and execution.
樂意媒體科技股份有限公司
中國直播衛星業務，電子商務結合電視購物媒體經營
電子商務部 / 專案副理 [ July 2015- July 2016]
1. 負責台灣區跨境電商及中國大陸分銷平台管理
3. 中國大陸內容經營：微信服務號、訂閱號內容經營
4. 自營開發品牌定位及產品企劃
5. 網站活動企劃執行
Business Next Publishing Corp.
BusinessNext | ManagerToday | ShoppingDesign
The most influential economics & technology media of Taiwan
Senior Project Coordinator [2011-2014, 2015 May]
Responsible for client's project planning, integrated marketing communication, events execution & coordination.
Selected Accomplishments
2015 Future Commerce Expo's (curator)
2014 Samsung Smart App Challenge (PM)
2013 World Design Capital - Social Design Project (PM)
2013 Yahoo Hack Taiwan (PM)
2013 Delta's Internal Brand Newsletter (PM)
2011 Microsoft Developer Day PM
巨思文化股份有限公司
數位時代｜經理人｜Shopping Design
台灣最具影響力的科技財經媒體
資深專案企劃 [2011-2014, 2015]
企業及公部門整合行銷、專案統籌規劃，議題包含科技、數位、品牌、綠色、電子商務、設計...。案型包含策展、全球開發者大會、大型國際論壇、年度整合行銷統籌策劃執行、大型頒獎典禮、企業發表記者會、設計師社群連線共創、新品發表會...等。
Selected Accomplishments
2015 Future Commerce 未來商務展策展人
2014 Samsung 開發者大會暨 Smart App挑戰賽專案負責
2013 WDC台北世界設計之都-民間參與友善環境設計年度專案負責
2013 Yahoo Hack Taiwan 專案負責
2013 台達品牌電子報年度刊物統籌
2011 Microsoft Developer Day 專案負責
SUBKARMA Brand Consultant
Brand Makers and Shakers
Brand Analyst ＆Marketing Executive [2014 July - Dec]
Project Management with an understanding of branding, as well as experience in event planning and execution.
Selected Accomplishments
2014 National Taichung Opera House Lighting Festival – Project management of grand mapping projection & art installation, media strategy, press conference execution.
薩巴卡瑪品牌顧問有限公司
最具創意的品牌顧問公司
品牌分析師/公關行銷企劃師 [2014 July-Dec]
品牌專案管理、市場分析、行銷活動規劃、媒體推廣策略及執行
Selected Accomplishments
2014 台中國家歌劇院光影藝術節- 3D 光雕投影暨互動藝術裝置媒體統籌、活動策劃、記者會執行
Dentsu Aegis Network -
Carat Media Taiwan
The #1 Global Media Network, and the market leader in digital and diversified media solutions.
Media Analyst [2010-2011]
Carat Media Weekly editor, and in charge of Aegis English Monthly /
Carat Daily News. Media advertising volume and market research and analysis.
電通安吉斯媒體集團-凱絡媒體
全球最佳媒體傳播集團，提供業界最領先的數位多元化媒體解決方案
媒體市場分析員 [2010-2011]
凱絡媒體週報、英語月報編輯，廣告量及媒體市場研究分析
AC尼爾森分析軟體媒體廣告量分析及窗口
TOEIC Score range 730~855
Excellent in English, Chinese, Taiwanese in listening, speaking, reading and writing.
License Certification:
Department of Commerce personnel certified "Trainee Speaker"
TOEIC多益英語測驗 730~855
精通國語｜英語｜台語
經濟部商業人才認證「種子師資」檢定合格
Skills
| Digital Product Marketing Management
| Project Management and Coordination
| Social Media Management
｜數位產品行銷
｜專案管理統籌
｜社群經營
2004 - 2007
National Chengchi University
Department of Advertising
Major Program | Public Relations &
Cross-Media Authoring Program
2004 - 2007
國立政治大學｜廣告學系
主修公關學程、跨媒體創作學程
2002 - 2004
National Taichung Girls' Senior High School
2002 - 2004
國立台中女中
RESUME
Professional
info
Work
experience
Education
BenQ Corporation
Bringing Enjoyment ‘N’ Quality to Life
Product Marketing Manager [ July 2016 to present]
1. Responsible for marketing strategies and materials in global digital content /video/e-Commerce materials.
2. Coordinate with regional offices and internal cross-sector communication on the product line of the projector, monitor and lighting.
明基電通股份有限公司
設計創新與科技整合，實現科技生活的真善美
整合行銷傳播中心 / 產品行銷經理 [ July 2016 to present]
1.協助規劃產品行銷傳播策略計畫與廣宣素材
2.與全球各區分公司合作協助推廣產品行銷專案，對內跨部門溝通協調整合及執行專案，負責產品線有投影機、專業顯示器、LED燈具。